Men's cotton briefs are a dependable everyday choice, combining a soft feel with the support of a classic cut. This collection is dedicated to Lugino cotton briefs, made for daily wear and easy care.

Soft cotton, secure fit

Cotton is a natural fibre that feels gentle against the skin and lets air move freely, which makes it comfortable in most seasons. Our cotton briefs use a stretch construction with a soft waistband, so they stay in place without pressure. You will find solid colours and simple patterns, and many styles come as a multipack so you can build a full week of basics in one purchase. Cotton briefs are straightforward to wash and keep their shape with regular wear. Choose your usual size, or compare your measurements with the size chart if you are trying a new style, then add a few pairs to your basket.

Choosing your size and ordering

Every product page includes a size guide and a "find your size" tool, so you can compare your measurements before you order and choose the fit that suits you. Orders ship within 24 to 48 hours, delivery takes 5 to 7 days, and you have 14 days to return your cotton briefs if it is not right for you.